Starbucks Should Not Exist

“Valuing personal connections at a time when so many people sit alone in front of screens; aspiring to build human relationships in an age when so many issues polarize so many; and acting ethically, even if it costs more, when corners are routinely cut – these are honorable pursuits, at the core of what we set out to be.” - Howard Schultz, founder and CEO of Starbucks (Onward by Howard Schulz, 2011) This makes no sense whatsoever … This is a photo I snapped at the Memphis airport two years ago. As with any Starbucks anywhere, there is a place nearby selling coffee much cheaper – and with no line. I recall a mini-research project I conducted on Starbucks in 1999 when I was a business school

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